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Hall of fame — no. 17

Plausible

Est. 2019

Uku Täht built Plausible in the open on Indie Hackers — every beta, price, and milestone posted as he went.

Plausible in 2019▶ PLAUSIBLE · 2019
Plausible in 2026PLAUSIBLE · 2026 ◀

Drag the handle — Plausible, 2019 → 2026.

“My co-founder Uku started posting on Indie Hackers as he began to develop Plausible.”— Marko Saric, co-founder of Plausible

The ugly part. No funding, no team, no launch splash — just an open-source side project Uku Täht started posting about on Indie Hackers as he wrote the first lines of code. The early beta was bare-bones, shipped mainly to recruit its first handful of users.

What they shipped anyway. Uku and co-founder Marko Saric grew it transparently, milestone by milestone — the beta, the first paid subscriptions, every revenue number — turning a privacy-first analytics tool into a real bootstrapped business in full public view.

Now. A profitable, independent alternative to Google Analytics — privacy-first, EU-hosted, and still bootstrapped.

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