FeedbackPanda
Est. 2018Arvid Kahl and Danielle Simpson grew FeedbackPanda to ~$55K MRR with two people and zero ad spend — launched on one helpful comment in a Facebook group, thank-you notes mailed by hand.
▶ FEEDBACKPANDA · 2018FEEDBACKPANDA · now ◀Drag the handle — FeedbackPanda, 2018 → now.
“Through comments and posts in the communities where our customers would exchange information, we started a word-of-mouth-machine that did our marketing for us.”— Arvid Kahl, co-founder of FeedbackPanda
The ugly part. Danielle was teaching English online for VIPKID, awake from 4am, burning unpaid hours writing required student feedback. So she and Arvid built the dullest possible fix — software that wrote the feedback for her. Their first and only customer, for a while, was Danielle herself.
What they did that didn't scale. No ads, no funding. They lived inside the Facebook groups where online teachers swapped tips, and revealed FeedbackPanda in a single reply to someone describing exactly that pain. They mailed their first 100 subscribers handwritten thank-you postcards and answered every support message by hand.
Now. That word-of-mouth machine took two people to about $55K in monthly recurring revenue in roughly two years — no employees, no paid marketing — before they sold the company to SureSwift Capital in 2019.